The 'Good, Clean, Fun' Blog

How we name our products

People often ask me where our product names come from. The honest answer? Everywhere. 😄 They mostly turn up while I’m going about my life. Mid-shampoo, belting out a 90s ballad. Halfway around the ...

We never meant to start a beauty brand

People often ask us how Woohoo got started. The funny thing is, we never set out to build a skincare, deodorant, haircare and body care brand. There was no five-year business plan. No global market...

BTS: the making of a natural deodorant

Ever wondered how your favourite Woohoo deodorant goes from a big ol' bowl of raw ingredients to a perfectly formed, smooth stick or paste ready to glide onto your pits? We're taking you behind the...

15 Years of Woohoo: From a Tiny Kitchen to BO-Free Pits Everywhere

This year, our little business turns 15. FIFTEEN. Which feels equal parts how did that happen? and wow, what a wild ride! So, in true birthday-month fashion, we thought we’d do something a little n...

Meet the Pets of Woohoo

If you’ve ever stepped inside Woohoo HQ, you’ll know one thing instantly: we’re serial animal lovers. Dogs, cats, rabbits, poodles, ponies, lizards, birds - if it barks, chirps, purrs, slithers, sq...

We’ve Hit 15,000 Reviews – And Our Hearts Are Bursting! 💛

Yep, you read that right. That’s 15,000 of you glorious legends who’ve taken the time to shout from the (virtual) rooftops about how Woohoo has scrubbed, smoothed, soothed and saved your pits, lips...

Meet the Women of Woohoo + Happy IWD!

Did you know 85% of our team are women? In celebration of International Women’s Day, we’re spotlighting the 11 incredible ladies behind Woohoo and the magic they create every day. From handcrafting...

Fun facts about Woohoo Natural Deodorant you probably didn’t know

We’ve been whipping up natural deodorant for over 10 years, and we love every minute of it. But there might be a few things you didn’t know about our award-winning formulas. Or maybe you knew and f...

This is what you pay for

We’re not here to take over the planet or become a world-renowned brand. Sure, seeing your name up in lights seems appealing on the surface, but we’re down-to-earth folk, and we’re here with a pret...

Top Picks from the Woohoo Team!

Our woo-tastic team knows (and loves) Woohoo better than anyone! We’ve asked them to spill the beans on the products they can't live without.